Pebble rocks CES 2013 with launch of its wireless watch

Pebble, which became a Kickstarter sensation by promising to design possibly the world's coolest watch, on Wednesday unveiled the device to instant, though possibly premature acclaim.

The watch, which connects wirelessly to smartphones to display information like text messages, will start shipping to customers on 23 January, working its way through a backlog of 85,000 orders before taking new orders.

Weighing 38g, the watch looks basic but connects with iOS and Android devices, has Bluetooth 4.0, an accelerometer and an e-paper display and is waterproof. This means that you can use it to control music from the shower. It will sell for $150.